The Most Stylish Ski Resorts in Europe (and What to Wear at Each One)

Some resorts ooze glamour, others are cool in a quiet, Scandi way. Here's a guide to Europe’s most stylish ski destinations—and what to wear to match their vibe.

1. St. Moritz, Switzerland

Vibe: Old-money elegance, trimmed sophistication


Wear: Monochrome Bogner or Fusalp ski suits, oversized sunglasses, cashmere layers, and après-ski boots from Inuikii or Dior


Après: Champagne at Badrutt’s Palace followed by a caviar bump on the terrace


Insider Tip: Even your thermal layers should be chic—think silk base layers from Loro Piana

2. Courchevel 1850, France

Vibe: High-octane glamour, jet-set crowd, designer everything


Wear: Gold-trimmed Perfect Moment, Moon Boots, a Chanel ski helmet, and a statement puffer from Moncler Grenoble
 Après: Fireworks and DJs at La Folie Douce or dinner at Le 1947


Insider Tip: No one actually skis here in the afternoon—it’s about who sees you at lunch

3. Lech, Austria

Vibe: Refined, low-key luxury with a family feel


Wear: Tonal layers in earthy colours, Arcteryx meets Hermès, and sleek knit beanies


Après: A glass of Grüner Veltliner at Hotel Aurelio’s terrace


Insider Tip: Lech is less flashy but deeply stylish—let your tailoring and taste do the talking

4. Verbier, Switzerland

Vibe: Party-forward, adrenaline-heavy, stylish but not try-hard


Wear: Functional cool—Peak Performance outerwear with a touch of streetwear.

Après: Farinet for the live music crowd, or cocktails at Experimental Chalet


Insider Tip: Verbier is the kind of place where skiwear doubles as nightlife wear—choose wisely

5. Megève, France

Vibe: Alpine chic with a Parisian twist


Wear: Cream knits, retro sunglasses, après-ski boots you could wear to fashion week, and belted onesies


Après: Vin chaud in the village square or fondue at La Ferme de Mon Père


Insider Tip: It’s all about old-world charm

6. Zermatt, Switzerland

Vibe: Timeless and picturesque with eco-conscious luxe


Wear: Technical gear in rich colours, classic knits, and accessories from Swiss labels like Mammut


Après: Glacier views with a Negroni at Cervo


Insider Tip: Arrive by train and pack layers—Zermatt is as much about mountain chic as performance